The Art of Mom & Me Matching

Matching with your daughter is a lovely idea that goes wrong in one particular way: dressed identically from head to toe, the two of you stop looking like a mother and a daughter and start looking like a set. The trick is to share something without sharing everything.

Match the print, change the shape

This is the easiest one and the one that photographs best. The Marigold Maxi falls to the ankle with a long, quiet line. The Marigold Mini takes the same cotton print and stops at the knee, where a child actually wants a hem to be. Same fabric, same print, two silhouettes that suit two different people.

Or match the colour and let the prints differ

If a shared print feels like too much, share a colour family instead. The Clementine Midi in Coral next to the Clementine Mini in Cream reads as deliberate without announcing itself. Photographs love it, and neither of you disappears into the other.

Let her pick the colourway

Both of our matching pairs come in two colourways, and a five year old with an opinion about which one is hers will wear it far more often than one chosen for her. It is a small thing that decides whether the dress lives in the wardrobe or on the floor.

Think about the day, not the photograph

Matching sets earn their keep at christenings, family shoots and long Sundays, which are all days with food and grass in them. Ours are cotton and cotton blend for that reason: machine washable, cold, gentle cycle. A dress you are afraid of is a dress nobody enjoys.

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